Get on the right track with PastureMap's basic features and functionality by following this getting started guide. Use this guide to help get your ranch boundaries, team and herds started.
We are very grateful that Ainsley Harris at FastCompany highlighted regenerative ranching in full long-form coverage today. This was a several month process of working with a thoughtful journalist on soil health, research studies, invitations to conferences, etc.. We learned a lot about how much it takes for a smart, engaged journalist to ramp up on an issue as complex and in-depth as regenerative agriculture.
Read FastCompany's full coverage here: The Green New Deal Wants Farmers to Restore the Land, Not Keep Wrecking It
Please share widely. Mainstream media and thoughtful journalists are beginning to take notice.
It's been an eventful month in the cattle and regenerative meat industry. What we're reading and watching this month:
PastureMap and Point Blue Conservation Science have launched the first mapping platform that combines soil health and grazing records for ranchers in California. Point Blue monitors soil health on 90 ranches across California. Their research has shown exciting soil health results from adaptive grazing since 2015. PastureMap's ranch management software enables ranchers to see soil health improvements side by side with their grazing management records. As ranchers use PastureMap in the field to plan cattle grazing, they can now see and adjust grazing management decisions that affect long term soil health.
We couldn't be prouder to support Womxn in Ranching.
We're proud to follow our teammate Erin Kiley's leadership in creating critical spaces of inclusion and belonging. Erin started one of the initial conversations that became Womxn* in Ranching (WinR), in a hallway conversation at Quivira Conference. Erin Kiley asked for more spaces for womxn like herself in the ranching community. Just a year later, Womxn in Ranching is 80 members strong, with a 300+ person waitlist. As a leader in WinR, Erin has helped create 5 Circles in California, Montana, and New Mexico. In her day job, Erin is the Grazing Management and Rancher Success Lead at PastureMap.
When womxn rise, we all rise.
"Womxn in Ranching is not just about womxn, and not just about ranchers. It's about answering the calling of “how do we belong to the land?” and “how do we belong to each other?” The answers reverberate far beyond the circles of womxn, and ranchers, from where these questions originate." - Our CEO, Christine Su, belongs to Circle Two at TomKat Ranch in CA.
The WinR fundraiser has one week left, and has reached 70% of their funding goal. Donate now for a 3x funding match. Achieving $10k will unlock $30k total from matching partners to build WinR Circles in every Western State.
Donate here: https://www.gofundme.com/women-in-ranching-empowering-womens-leadership
I can't believe it's time to welcome 450 producers to Santa Rosa for Grassfed Exchange 2019: Regeneration Rising in less than a week. As co-chair of the conference, I've been dreaming, planning, and anticipating for a full year. Here are the sessions I'm most excited about:
Our breakout session with Dave Pratt and Deborah Clark on Friday. Real talk on losing millions, pulling out of disaster, and make-or-break decisions that drive ranch profitability.
Just released! Healthy Soils to Cool the Planet, a philanthropic and investment guide to scale up soil carbon sequestration. This excellent guide by Breakthrough Strategies includes basic information on the benefits of healthy soils, a list of regenerative agricultural practices and an extensive portfolio of recommended grantees.
Here at PastureMap, we are delighted and grateful to be featured as one of the 6 recommended investment opportunities in Soil Health for impact investors.
We could not be more excited to be co-chairing the The Grassfed Exchange conference: Regeneration Rising this April in Santa Rosa, California!
We have an absolutely packed agenda of national and global speakers. We're also centering the voices of next generation leaders, including Doniga Markegard, Ariel Greenwood, Brian Alexander, Byron Palmer, Nikki Silvestri, Dede Boies, Loren Poncia, Anthony Myint, and more.
"Good Monday morning to all you critter and land loving folks..." is how the Working Cows blog starts off every week. At last, something to get you through every winter Monday this time of year.