--- title: PastureMap Blog | Christine Su description: Practical grazing management knowledge for cattle and ranch profitability --- [![PastureMap logo](https://blog.pasturemap.com/hs-fs/hubfs/Logo_With_Grey-1.png?width=400&height=93&name=Logo_With_Grey-1.png "PastureMap logo")](https://pasturemap.com) # [PastureMap Blog](https://blog.pasturemap.com) ## Christine Su ## Recent Posts [![](https://blog.pasturemap.com/hubfs/full.png)](https://blog.pasturemap.com/a-new-chapter-for-pasturemap) ## [A New Chapter for PastureMap](https://blog.pasturemap.com/a-new-chapter-for-pasturemap) Jun 2, 2020 7:45:00 AM / by [Christine Su](https://blog.pasturemap.com/author/christine-su) posted in [Industry News](https://blog.pasturemap.com/topic/industry-news), [PastureMap Journey](https://blog.pasturemap.com/topic/pasturemap) [1 Comment](https://blog.pasturemap.com/a-new-chapter-for-pasturemap#comments-listing) After six years of building PastureMap from the ground up, George and I are proud to announce that we’ve found the right successors to acquire PastureMap and to invest in its next stage of growth. We are excited to welcome Lew Moorman and Ed Byrne of [Soilworks Natural Capital](https://soilworksnaturalcapital.com/), a public benefit corporation devoted to expanding the regenerative agriculture economy, based out of San Antonio, Texas.  [Read More](https://blog.pasturemap.com/a-new-chapter-for-pasturemap) [![](https://blog.pasturemap.com/hubfs/1248904-Jamais-Cascio-Quote-Resilience-is-all-about-being-able-to-overcome.jpg)](https://blog.pasturemap.com/small-business-resilience-during-covid-19) ## [Small business resilience during COVID-19](https://blog.pasturemap.com/small-business-resilience-during-covid-19) Mar 16, 2020 5:54:22 PM / by [Christine Su](https://blog.pasturemap.com/author/christine-su) posted in [regeneration rising](https://blog.pasturemap.com/topic/regeneration-rising), [ranchers](https://blog.pasturemap.com/topic/ranchers), [soil health](https://blog.pasturemap.com/topic/soil-health), [community](https://blog.pasturemap.com/topic/community) [0 Comments](https://blog.pasturemap.com/small-business-resilience-during-covid-19#comments-listing) As COVID-19 continues to develop, here at PastureMap we wanted to check in with a message of care for our community. Rest assured that all our operations will continue - we are fortunate to be a remote team that is already working from home in California and Texas. CK will be continue to be available for all PastureMap operations and support.  [Read More](https://blog.pasturemap.com/small-business-resilience-during-covid-19) [![](https://lh5.googleusercontent.com/6V-kFj8uCu3GR73fGSe--vw3djg8AtLF6poPVZHrZivHnoYCaTdW3EFW7xJdJR-43Sl01qQIPX-EOcFsLQ2vnj2vN_LMoXeRItOlhUU4SPJUmChGmAlw-713LETWr1VspDAgQNfK)](https://blog.pasturemap.com/forage-forecasting-and-scenario-planning) ## [PastureMap Launches Forage Forecasting and Scenario Planning](https://blog.pasturemap.com/forage-forecasting-and-scenario-planning) Jul 10, 2019 4:01:06 PM / by [Christine Su](https://blog.pasturemap.com/author/christine-su) posted in [future of tech](https://blog.pasturemap.com/topic/future-of-tech), [product](https://blog.pasturemap.com/topic/product), [stocking rate](https://blog.pasturemap.com/topic/stocking-rate), [pasture](https://blog.pasturemap.com/topic/pasture), [grazing management](https://blog.pasturemap.com/topic/grazing-management), [cattle](https://blog.pasturemap.com/topic/cattle), [grazing planning](https://blog.pasturemap.com/topic/grazing-planning), [record keeping](https://blog.pasturemap.com/topic/record-keeping) [0 Comments](https://blog.pasturemap.com/forage-forecasting-and-scenario-planning#comments-listing) 2019 has seen the biggest winter storms on record, a remarkably late spring, even snow in May - and we’re only halfway through the year. Looking ahead into the future, the only constant we can expect is change. **That's why we're excited to announce PastureMap's Forage Forecasting and Scenario Planning features. So you can** **make big decisions during the grazing season, backed by smart data**.  [Read More](https://blog.pasturemap.com/forage-forecasting-and-scenario-planning) [![](https://static.country-guide.ca/wp-content/uploads/2019/05/29131348/0Q2A6552-sblack.jpg)](https://blog.pasturemap.com/making-farm-ownership-viable-part-ii-the-way-it-happens) ## [Making Farm Ownership Viable Part II: The Way It Happens](https://blog.pasturemap.com/making-farm-ownership-viable-part-ii-the-way-it-happens) Jul 9, 2019 1:45:00 PM / by [Christine Su](https://blog.pasturemap.com/author/christine-su) posted in [new farmers and ranchers](https://blog.pasturemap.com/topic/new-farmers-and-ranchers), [regeneration rising](https://blog.pasturemap.com/topic/regeneration-rising), [ranchers](https://blog.pasturemap.com/topic/ranchers), [land access](https://blog.pasturemap.com/topic/land-access), [succession](https://blog.pasturemap.com/topic/succession) [1 Comment](https://blog.pasturemap.com/making-farm-ownership-viable-part-ii-the-way-it-happens#comments-listing) *We've covered Lydia Carpenter and Wian Prinsloo's decade-long journey from inception to farm ownership. For lessons from the first 5 years, see: [Making Farm Ownership Viable for Young People: Lessons from Luna Field Farm Part I](https://blog.pasturemap.com/making-farm-ownership-viable-for-young-people-lessons-from-luna-field-farm-part-i)* [Read More](https://blog.pasturemap.com/making-farm-ownership-viable-part-ii-the-way-it-happens) [![](https://blog.pasturemap.com/hubfs/p-1-90366780-green-new-deal-pasture-map.jpg)](https://blog.pasturemap.com/regenerative-ranchers-featured-in-fastcompany-on-green-new-deal) ## [FastCompany Highlights Regenerative Ranching and Soil Health in Green New Deal Coverage](https://blog.pasturemap.com/regenerative-ranchers-featured-in-fastcompany-on-green-new-deal) Jun 28, 2019 4:57:26 PM / by [Christine Su](https://blog.pasturemap.com/author/christine-su) posted in [carbon sequestration](https://blog.pasturemap.com/topic/carbon-sequestration), [regeneration rising](https://blog.pasturemap.com/topic/regeneration-rising), [regenerative agriculture](https://blog.pasturemap.com/topic/regenerative-agriculture), [sustainable agriculture](https://blog.pasturemap.com/topic/sustainable-agriculture), [grazing management](https://blog.pasturemap.com/topic/grazing-management), [grazing planning](https://blog.pasturemap.com/topic/grazing-planning), [soil health](https://blog.pasturemap.com/topic/soil-health) [0 Comments](https://blog.pasturemap.com/regenerative-ranchers-featured-in-fastcompany-on-green-new-deal#comments-listing) We are very grateful that Ainsley Harris at FastCompany highlighted regenerative ranching in full long-form coverage today. This was a several month process of working with a thoughtful journalist on soil health, research studies, invitations to conferences, etc.. We learned a lot about how much it takes for a smart, engaged journalist to ramp up on an issue as complex and in-depth as regenerative agriculture. Read FastCompany's full coverage here: [The Green New Deal Wants Farmers to Restore the Land, Not Keep Wrecking It](https://www.fastcompany.com/90366780/the-green-new-deal-could-boost-regenerative-agriculture) Please share widely. Mainstream media and thoughtful journalists are beginning to take notice. [Read More](https://blog.pasturemap.com/regenerative-ranchers-featured-in-fastcompany-on-green-new-deal) [![](https://blog.pasturemap.com/hubfs/luna%20field.jpg)](https://blog.pasturemap.com/making-farm-ownership-viable-for-young-people-lessons-from-luna-field-farm-part-i) ## [Making Farm Ownership Viable for Young People: Lessons from Luna Field Farm Part I](https://blog.pasturemap.com/making-farm-ownership-viable-for-young-people-lessons-from-luna-field-farm-part-i) Jun 22, 2019 12:39:09 PM / by [Christine Su](https://blog.pasturemap.com/author/christine-su) posted in [new farmers and ranchers](https://blog.pasturemap.com/topic/new-farmers-and-ranchers), [regeneration rising](https://blog.pasturemap.com/topic/regeneration-rising), [community](https://blog.pasturemap.com/topic/community) [0 Comments](https://blog.pasturemap.com/making-farm-ownership-viable-for-young-people-lessons-from-luna-field-farm-part-i#comments-listing) *Photos: Luna Field Farm* **How Lydia Carpenter and Wian Prinsloo got to farm ownership, nearly a decade after they started their grazing and regenerative meat business.** Our good friends Lydia Carpenter and Wian Prinsloo are the owners of Luna Field Farm near Belmont, Manitoba. Neither of them grew up with a family farm, but were deeply committed to farming as a career since their 20s. They knew they wanted to farm, but had no clear picture how they would work their way into owning land. Fast forward a decade, and they have built their way from renting pastures, to rolling three-year leases, to owning their own farm in a succession agreement nearly a decade after they started their business. **Part I: [Advice to Young Farmers From Luna Field Farm](https://pasturemap.com/making-farming-a-viable-profession-for-young-people-advice-from-luna-field-farm/)** reposted from our blog in 2016. It starts with building a small, portable business to take advantage of leases. Stay tuned for Part II on a deep dive of how they made farm ownership work. [Read More](https://blog.pasturemap.com/making-farm-ownership-viable-for-young-people-lessons-from-luna-field-farm-part-i) [![](https://blog.pasturemap.com/hubfs/DSC_4103.jpg)](https://blog.pasturemap.com/womxn-in-ranching-empowering-inclusive-leadership-in-the-west) ## [Womxn in Ranching: Empowering Inclusive Leadership in the West](https://blog.pasturemap.com/womxn-in-ranching-empowering-inclusive-leadership-in-the-west) May 23, 2019 1:36:27 PM / by [Christine Su](https://blog.pasturemap.com/author/christine-su) posted in [new farmers and ranchers](https://blog.pasturemap.com/topic/new-farmers-and-ranchers), [regeneration rising](https://blog.pasturemap.com/topic/regeneration-rising), [regenerative agriculture](https://blog.pasturemap.com/topic/regenerative-agriculture), [community](https://blog.pasturemap.com/topic/community) [0 Comments](https://blog.pasturemap.com/womxn-in-ranching-empowering-inclusive-leadership-in-the-west#comments-listing) We couldn't be prouder to support Womxn in Ranching. We're proud to follow our teammate Erin Kiley's leadership in creating critical spaces of inclusion and belonging. Erin started one of the initial conversations that became Womxn\* in Ranching (WinR), in a hallway conversation at Quivira Conference. Erin Kiley asked for more spaces for womxn like herself in the ranching community. Just a year later, Womxn in Ranching is 80 members strong, with a 300+ person waitlist. As a leader in WinR, Erin has helped create 5 Circles in California, Montana, and New Mexico. In her day job, Erin is the Grazing Management and Rancher Success Lead at PastureMap.  **When womxn rise, we all rise. ** *"Womxn in Ranching is not just about womxn, and not just about ranchers. It's about answering the calling of “how do we belong to the land?” and “how do we belong to each other?” The answers reverberate far beyond the circles of womxn, and ranchers, from where these questions originate."  - Our CEO, Christine Su, belongs to Circle Two at TomKat Ranch in CA. * The WinR fundraiser has one week left, and has reached 70% of their funding goal. Donate now for a 3x funding match. **Achieving $10k will unlock $30k total from matching partners to build WinR Circles in every Western State.** Donate here: [https://www.gofundme.com/women-in-ranching-empowering-womens-leadership](https://www.gofundme.com/women-in-ranching-empowering-womens-leadership) [Read More](https://blog.pasturemap.com/womxn-in-ranching-empowering-inclusive-leadership-in-the-west) [![](https://blog.pasturemap.com/hubfs/pond.png)](https://blog.pasturemap.com/pasturemap-pro-tips-excluding-areas-from-grazing) ## [PastureMap Pro Tips - Excluding Areas from Grazing](https://blog.pasturemap.com/pasturemap-pro-tips-excluding-areas-from-grazing) May 8, 2019 1:48:00 PM / by [Christine Su](https://blog.pasturemap.com/author/christine-su) [0 Comments](https://blog.pasturemap.com/pasturemap-pro-tips-excluding-areas-from-grazing#comments-listing) PastureMap Pro Tips! You might have a pond, stream, stand of trees or brush, or other area that you want to exclude from grazeable acreage in a pasture. A bunch of you have been asking how to draw those in PastureMap. [Read More](https://blog.pasturemap.com/pasturemap-pro-tips-excluding-areas-from-grazing) [![](https://blog.pasturemap.com/hs-fs/hubfs/GFE%20Poster.jpg?width=473&name=GFE%20Poster.jpg)](https://blog.pasturemap.com/grassfed-exchange-2019-regeneration-rising-is-in-less-than-a-week) ## [Grassfed Exchange 2019: Regeneration Rising in less than a week!](https://blog.pasturemap.com/grassfed-exchange-2019-regeneration-rising-is-in-less-than-a-week) Mar 29, 2019 6:15:50 PM / by [Christine Su](https://blog.pasturemap.com/author/christine-su) posted in [grassfed exchange](https://blog.pasturemap.com/topic/grassfed-exchange), [new farmers and ranchers](https://blog.pasturemap.com/topic/new-farmers-and-ranchers), [regeneration rising](https://blog.pasturemap.com/topic/regeneration-rising), [regenerative agriculture](https://blog.pasturemap.com/topic/regenerative-agriculture), [stocking rate](https://blog.pasturemap.com/topic/stocking-rate), [grazing management](https://blog.pasturemap.com/topic/grazing-management), [grazing planning](https://blog.pasturemap.com/topic/grazing-planning), [record keeping](https://blog.pasturemap.com/topic/record-keeping) [0 Comments](https://blog.pasturemap.com/grassfed-exchange-2019-regeneration-rising-is-in-less-than-a-week#comments-listing) I can't believe it's time to welcome 450 producers to Santa Rosa for Grassfed Exchange 2019: Regeneration Rising in less than a week. As co-chair of the conference, I've been dreaming, planning, and anticipating for a full year. Here are the sessions I'm most excited about: Our breakout session with **Dave Pratt **and **Deborah Clark** on Friday. Real talk on losing millions, pulling out of disaster, and make-or-break decisions that drive ranch profitability. [Read More](https://blog.pasturemap.com/grassfed-exchange-2019-regeneration-rising-is-in-less-than-a-week) [![](https://blog.pasturemap.com/hubfs/social%20soil%20building.png)](https://blog.pasturemap.com/social-soil-building-i-reflections-on-running-a-regenerative-business) ## [Social Soil Building I: Reflections on Running a Regenerative Business](https://blog.pasturemap.com/social-soil-building-i-reflections-on-running-a-regenerative-business) Mar 26, 2019 4:05:00 PM / by [Christine Su](https://blog.pasturemap.com/author/christine-su) posted in [future of tech](https://blog.pasturemap.com/topic/future-of-tech), [new farmers and ranchers](https://blog.pasturemap.com/topic/new-farmers-and-ranchers), [PastureMap Journey](https://blog.pasturemap.com/topic/pasturemap), [regeneration rising](https://blog.pasturemap.com/topic/regeneration-rising), [soil health](https://blog.pasturemap.com/topic/soil-health) [1 Comment](https://blog.pasturemap.com/social-soil-building-i-reflections-on-running-a-regenerative-business#comments-listing) *A version of this post first appeared July 2018. This March 2019 update precedes the [Grassfed Exchange: Regeneration Rising 2019 conference.](http://grassfedexchange.com/)*   Many of us in the soil health movement like to think of ourselves as regenerative businesses. But a regenerative mindset isn’t only about land, animals, and plants. Building a regenerative business means including ourselves. We need to invest in what Nikki Silvestri calls social soil building. [Read More](https://blog.pasturemap.com/social-soil-building-i-reflections-on-running-a-regenerative-business) [All posts](https://blog.pasturemap.com/all) [Next](https://blog.pasturemap.com/author/christine-su/page/2) ### Subscribe Here! - Recent - Popular - Categories ### Lists by Topic - [grazing management (16)](https://blog.pasturemap.com/tag/grazing-management) - [ranchers (12)](https://blog.pasturemap.com/tag/ranchers) - [cattle (10)](https://blog.pasturemap.com/tag/cattle) - [grazing planning (10)](https://blog.pasturemap.com/tag/grazing-planning) - [regeneration rising (10)](https://blog.pasturemap.com/tag/regeneration-rising) - [regenerative agriculture (9)](https://blog.pasturemap.com/tag/regenerative-agriculture) - [stocking rate (9)](https://blog.pasturemap.com/tag/stocking-rate) - [new farmers and ranchers (8)](https://blog.pasturemap.com/tag/new-farmers-and-ranchers) - [soil health (8)](https://blog.pasturemap.com/tag/soil-health) - [carbon sequestration (7)](https://blog.pasturemap.com/tag/carbon-sequestration) - [pasture (6)](https://blog.pasturemap.com/tag/pasture) - [future of tech (5)](https://blog.pasturemap.com/tag/future-of-tech) - [soil data (5)](https://blog.pasturemap.com/tag/soil-data) - [community (4)](https://blog.pasturemap.com/tag/community) - [record keeping (4)](https://blog.pasturemap.com/tag/record-keeping) - [Industry News (3)](https://blog.pasturemap.com/tag/industry-news) - [New Feature (3)](https://blog.pasturemap.com/tag/new-feature) - [grassfed exchange (3)](https://blog.pasturemap.com/tag/grassfed-exchange) - [PastureMap Journey (2)](https://blog.pasturemap.com/tag/pasturemap) - [Practical Tips (2)](https://blog.pasturemap.com/tag/practical-tips) - [Quick Guide (2)](https://blog.pasturemap.com/tag/quick-guide) - [Awesome (1)](https://blog.pasturemap.com/tag/awesome) - [Data (1)](https://blog.pasturemap.com/tag/data) - [Grassfed (1)](https://blog.pasturemap.com/tag/grassfed) - [News (1)](https://blog.pasturemap.com/tag/news) - [drought (1)](https://blog.pasturemap.com/tag/drought) - [land access (1)](https://blog.pasturemap.com/tag/land-access) - [product (1)](https://blog.pasturemap.com/tag/product) - [succession (1)](https://blog.pasturemap.com/tag/succession) - [sustainable agriculture (1)](https://blog.pasturemap.com/tag/sustainable-agriculture) see all ### Posts by Topic - [grazing management (16)](https://blog.pasturemap.com/tag/grazing-management) - [ranchers (12)](https://blog.pasturemap.com/tag/ranchers) - [cattle (10)](https://blog.pasturemap.com/tag/cattle) - [grazing planning (10)](https://blog.pasturemap.com/tag/grazing-planning) - [regeneration rising (10)](https://blog.pasturemap.com/tag/regeneration-rising) - [regenerative agriculture (9)](https://blog.pasturemap.com/tag/regenerative-agriculture) - [stocking rate (9)](https://blog.pasturemap.com/tag/stocking-rate) - [new farmers and ranchers (8)](https://blog.pasturemap.com/tag/new-farmers-and-ranchers) - [soil health (8)](https://blog.pasturemap.com/tag/soil-health) - [carbon sequestration (7)](https://blog.pasturemap.com/tag/carbon-sequestration) - [pasture (6)](https://blog.pasturemap.com/tag/pasture) - [future of tech (5)](https://blog.pasturemap.com/tag/future-of-tech) - [soil data (5)](https://blog.pasturemap.com/tag/soil-data) - [community (4)](https://blog.pasturemap.com/tag/community) - [record keeping (4)](https://blog.pasturemap.com/tag/record-keeping) - [Industry News (3)](https://blog.pasturemap.com/tag/industry-news) - [New Feature (3)](https://blog.pasturemap.com/tag/new-feature) - [grassfed exchange (3)](https://blog.pasturemap.com/tag/grassfed-exchange) - [PastureMap Journey (2)](https://blog.pasturemap.com/tag/pasturemap) - [Practical Tips (2)](https://blog.pasturemap.com/tag/practical-tips) - [Quick Guide (2)](https://blog.pasturemap.com/tag/quick-guide) - [Awesome (1)](https://blog.pasturemap.com/tag/awesome) - [Data (1)](https://blog.pasturemap.com/tag/data) - [Grassfed (1)](https://blog.pasturemap.com/tag/grassfed) - [News (1)](https://blog.pasturemap.com/tag/news) - [drought (1)](https://blog.pasturemap.com/tag/drought) - [land access (1)](https://blog.pasturemap.com/tag/land-access) - [product (1)](https://blog.pasturemap.com/tag/product) - [succession (1)](https://blog.pasturemap.com/tag/succession) - [sustainable agriculture (1)](https://blog.pasturemap.com/tag/sustainable-agriculture) see all ### Subscribe to Email Updates ### Recent Posts #### About Us PastureMap's mission is to help farmers and ranchers make profits building healthy grasslands. [Learn More](https://pasturemap.com) #### Links - [Blog](https://blog.pasturemap.com) #### Contact Us (210) 953-4495 [sales@pasturemap.com](mailto:yourname@company.com) 122 E Houston St San Antonio, Texas 78205 Copyright 2026 | Designed with by [HubSpot](https://www.hubspot.com)